Understanding the benefits of your "Google My Business' page will help you make more sales and attract new customers.
Have you searched for your business on Google? What do you see? How does your business appear? Do you know how your competitors look?
If you look at the search results objectively, do your competitors impress more than your business does? When you google your industry or something related to industry, does your business come up or do you competitors?
Your customer goes online looking to solve a problem, terms like ‘mortgage broker your city’ or ‘hot water tank leaking ‘your city’ are popular searches no matter where you live. When you Google your business or industry does your business show up?
Potential customers are judging your business by how it appears in search results on google. The minute search results show on their screen, that customer is asking themselves, is this a professional company that can solve my problem quickly and properly. If you want more customers calling, you have to control how your business appears in search results. There are paid advertising options that can help your business, but let's look at the free options first.
The first step to controlling how your business appears in search results is a tool created by Google called ‘Google My Business’.
According to Google, “Your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in.”
Google My Business is especially useful on a Smartphone, where your listing includes a phone number, directions and a sharing link. These all are vital for customers to be able to quickly and conveniently interact with your business.
You’ve probably seen it in action and didn’t even know it. The photo shows an example from Google.
Another key benefit of Google My Business is that it allows your customers to leave star ratings and in-depth reviews about their interaction and experience with your company. Having your business highly rated on Google will inevitably increase sales. Not to mention it would make sense for Google to show higher rated companies closer to the top of in their search results. This validates Google’s usefulness and accuracy, which are the required traits of a good search engine.
If you haven’t yet completed your Google My Business details, I recommend searching Google first. More often than not people in your community are already rating your company and google has started a business listing you can claim and verify.
After you’ve had a look at the current state of your Google listing, you go and Google your business.